Background & Problem
of Americans struggle to come up with a $1000 emergency fund
demonstrate basic financial literacy
Have less than $10,000 saved by the time they retire
Research
Survey [40 participants]
answered “maybe” when asked if they budget
think keeping a budget would help them financially
would like to try a budgeting app
Competitive Analysis [5 existing budgeting apps]
User Persona
Key Features
Based on the research findings, some key features I will be focusing on are
Customize transactions, including categories
1️⃣
2️⃣
Track savings and set goals
Reminders (log expenses, savings)
3️⃣
See spending trends and visualizations
4️⃣
Flexible income entry and show remaining balance
5️⃣
Solution
Moochi focuses on a lack of perseverance, aims to revolutionize the way users approach budgeting, empowering them to achieve financial stability and prosperity with joy and determination.
Developed with the core principle of fostering positive financial habits, our team has created an innovative app that empowers users to establish effective budgeting skills through a combination of repetition, achievable goal-setting, and a motivating reward system.
Ideation
I created task flows for steps to complete a common task and a goal tasks:
Add entry (spending)
Set goal and contribute to it
Design
My initial building block was an MVP that focused solely on expense tracking. This served as the foundation for my work
Working Foundation
Sketches
I began by sketching the design, seamlessly integrating the essential must-have features identified during the thorough research phase.
Usability Testing [3 participants]
3 tasks to complete:
1️⃣
Add an income when they first onboard
Add a transaction after purchase at the grocery
2️⃣
3️⃣
Add a Goal
Findings
Users appreciate the details page that clearly states the remaining amount in each category and enables tracking of past expenses for each category.
Users find the goal system helpful in establishing a budgeting habit, which aligns with the app's primary objectives.
Habit forming is a crucial characteristic that sets Moochi apart from other budgeting apps.
Users found the "income edit" overlay confusing and expressed a desire to view past income amounts. Consequently, I redesigned the income page into a full page that displays graphs illustrating income trends and lists all income inputs sorted by month.
New Version & High Fidelity
Future Plan
Next Step
The next step is to perform more arounds of usability testing using high-fidelity wireframe and making fine adjustments on the design to make it more usable and natural to the users.
Functionality wise, there are other functions that we have brainstormed for the next release
add payment method
multiple budgets
wishlist/ watchlist items
spending reminder
monthly review
Take Away
In my capacity as a UI/UX Designer, I embarked on my first professional project, which presented a steep learning curve as I immersed myself in industry-standard tools like Figma and best practices such as iOS design guidelines. Through extensive research of other designers' work, I incorporated industry-standard techniques while maintaining my unique approach to addressing user needs and optimizing task flows. Despite being part of a small team, I gained valuable design skills and refined my team collaboration capabilities, which culminated in the successful release of a functional product. Although it was not my finest work, I take pride in having played a key role in its creation.
